Evolving a precision mental
healthcare brand without losing
the humanity at its core.
As Design Director, I led Spring Health’s creative studio and the evolution of its visual brand across campaigns, product launches, digital experiences, events, and go-to-market initiatives. Working across Brand, Product Marketing, Growth, Storytelling, Video, and executive teams, I built systems and creative that brought consistency to a rapidly growing organization while flexing for distinct audiences and business needs.
1/3 of our waking lives is spent at work, but only 2/10 people actually like what they doTaking the Temperature of
the Modern Workplace
Specialty Care, built
around the individual
I led creative strategy and direction for the launch of Spring Health’s Specialty Care offering, partnering with Matt Diamond, Siddharth Ganji, Collin Hall, and Hayden Goethe to translate a complex clinical product into a clear, human story. Together, we developed the launch campaign and video system, balancing the rigor of Spring Health’s clinical approach with an emotionally resonant narrative that showed how personalized care can meet people wherever they are in their mental health journey.
